Fortune 50 Employer
Adrenaline was asked to examine an existing health and wellness engagement platform focused on employees and dependents. The incumbent solution was not delivering on the program goals, and growth in participation was stalled. Adrenaline worked cooperatively with both the client and the Third- Party Provider in developing a process that would identify gaps and performance shortfalls and understand why they were occurring. Further, Adrenaline identified opportunities to leverage existing data and analytics to better respond to the individual needs of the 300,000+ employees and dependents. Strategies included an improved reward strategy that would more effectively communicate with sub groups, subsequently driving enhanced levels of engagement. This initiative resulted in improved reporting and analytic optics, a true “campaign” approach to communications and rewards designed to appeal to the many different employee segments.
Leading Consumer Electronics Retailer
The Office of Strategic Growth engaged Adrenaline with exploring an opportunity to provide in-home design services as provided by specially trained sales representatives as part of their Smart Home business initiative. Specifically, the client wanted to identify an optimal way to maintain and grow the customer relationship post actually providing the design and subsequent installation of technology, electronics, entertainment and security products. Adrenaline mapped the entire customer experience from the initial store visit, to home visit, through installation and designed the post-implementation experience and strategies to deliver it optimally. As a result of this work, Board approval was given to green light and invest against this new growth strategy on a national basis in Spring, 2017.
Health Insurer
A multi-state insurance company, offering products in the commercial and Medicare spaces engaged Adrenaline on multiple initiatives including branding, marketing, and consumer engagement. Adrenaline provided a completely revamped Brand Strategy as well as marketing approaches specific to the products it is selling and; oversaw an agency review to identify a creative partner to drive awareness on the basis of the brand strategy Adrenaline created and; is creating a Partnership Marketing approach to enhance and drive preference for the insurers brand. Additionally, Adrenaline partnered to develop the Member Engagement strategy and how it is fulfilled for the upcoming plan year and beyond. This includes understanding and charting the member experience, segmenting members by lifestyle and by market and determining the rewards and incentive strategy that will drive necessary behavioral change leading to improved health and wellness.
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